Let me tell you about Seth…
A friend turned me on to Seth Godin and his blog – Seth is an author, speaker and the creator of the concept of permission marketing. His blog posts mainly talk about marketing, but his ideas can be used by anyone.
I have a couple of his books and highly recommend them: The Dip and Tribes: We Need You
to Lead Us. Reading his book on tribes gave me the tipping point to go forward with the igo100 journey. Here is a description of the book:
A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical. It’s our nature.
Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger. But more important, they’re enabling countless new tribes to be born—groups of ten or ten thousand or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming.
And so the key question: Who is going to lead us?
The Web can do amazing things, but it can’t provide leadership. That still has to come from individuals— people just like you who have passion about something. The explosion in tribes means that anyone who wants to make a difference now has the tools at her fingertips.
If you think leadership is for other people, think again—leaders come in surprising packages. All they have in common is the desire to change things, the ability to connect a tribe, and the willingness to lead.
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There are many people who influence what we do in our lives. Seth is one of those people who made a difference in how I’m seeing the world these days. Who is influencing you and how?
Here is one of my favorite posts on Seth’s blog: Guy #3
